Over approximately five years Link has provided Independent Liquor Retailers (ILR) web development and design, desk top publishing, creative and technical support and is now chiefly focussed on managing the Local Liquor website.In the course of this association Link has researched and enhanced Search Engine Optimisation for the site with various content additions which we have enthusiastically adopted. At ILR we're always keen to investigate and/or adopt Link's suggestions, as we recognise they come from a place of expertise and integrity. More than a web business, Link is also developing and designing the entire suite of creative materials for our annual event, Food, Wine and Spirit of the City (FWSC). To be held at the National Convention Centre Canberra on 19 October 2009, FWSC will showcase around 80 food and wine traders and is linked in with the National Capital Liquor Expo, an industry-only trade show, held the following day to further support the Canberra and Australia-wide liquor industry. Link provided web and design work for the 2008 events but have been engaged to prepare all creative materials this year in order to achieve more brand consistency and quality. Work includes: two event websites, television commercial, radio commercial, posters and brochures and related print advertising. This comprehensive approach is testament to Link’s investment in creative and consultative services that extend beyond the realm of just web design. Link make themselves very accessible and willing to assist beyond expectations. As well as a demonstrated broad knowledge of their field, they understand our business and are adept at interpreting our needs, goals and target audience. While they are original thinkers who like to step outside the box, they also know when to rein it in and offer prompt, straightforward and pragmatic advice. Vaughan Peters, Marketing Manager ILR
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