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| Link's online market research approach starts with a collaborative effort to first identify your likely and desired online audience. Using a combination of our unique audience mapping applications and traditional research methods we can determine how well a brand, product or service is positioned in the online realm and from there advise on the right online marketing plan/direction for you. |
Link views Search Engine Optimisation and Marketing in the broader context of 'findability' which combines a number of disciplines that make up the Web: information architecture, design, development, copy writing etc. We can advise and implement audience development strategies that integrate search engine friendly keyword optimisation with these other areas to further help users find content within your site and encourage return visits. |
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| How do you leverage social media sites for branding, links and controlling your message? Using mapping and research techniques that investigate a host of well known and emerging Web 2.0 social media spaces such as Facebook, You Tube and Twitter, Link can assist you in finding relevant online conversations and in establishing relationships within these spaces. Existing conversations aside, we remain au fait with developing social media spaces and can also advise on specific sites you may wish to instigate a relationship with/presence on: even a few you may not have heard of. |
Email marketing can be a tricky business if you launch into it without a strategy or any understanding of relationship management. Link can advise on a realistic approach that suits your target audience, passes through spam detection, and isn't just filed as viral marketing rubbish at the receivers end. On the development side of things we have a tried and true email distribution system to ensure a pain free dispatch. |
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| Copy writing is one of the Web's major disciplines but it is often somewhat of an afterthought when considering a new website. Link employs its own experienced and versatile copywriter who is available to co-write, edit, proof read, and refresh or update existing copy. She is also proficient in researching and writing creative, original copy covering just about any subject and in any given style and format including, but not limited to, advertisements, seminars, presentations, slogans, blogs, script writing, various formal documents and, of course, web sites. |
Approaches to online advertising are numerous and achieve just as many varied receptions. Link have been designing, developing and advising on the placement of different online advertising for seven years and have a demonstrated sound understanding of this diverse marketplace. Whether you are seeking banner advertising, a local, national or international campaign, purchasing advertising space or selling advertising space on your own site we can offer strategic and creative direction. |
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