Our Approach

We work closely with our clients to determine the genuine scope of a project, define objectives, strategise a solution and produce an outcome that meets all defined requirements.

This collaborative approach unites every facet of the web planning, design and development process. It starts with working with you to develop a design brief and initial information architecture for your website that is appropriate for the various audience groups you are targeting and the information you wish to convey, and continues through to programmatic and technical applications.

Following are the ten basic steps we follow to produce a website (it should be noted that some of these steps occur simultaneously). Each step includes client consultation as required.

1. Receive design brief and determine the site structure
2. Design initial visual concepts for consideration and feedback
3. Produce a final design layout for Home, Secondary and Tertiary pages within the site
4. Establish a detailed map of content and resources for the site
5. Programmatic/development component commences
6. Finalise site content (may include assistance with drafting original copy or the migration of material from old web pages)
7. Integrate the site with Link’s Content Management System (Link CMS)
8. Incorporate any additional design alts and/or additional modules
9. Conduct thorough QA testing
10. Site goes LIVE!

Our creative and development work is not always driven by web design projects, as we also provide ad hoc services to clients who may need us to help with HTML document conversions, print design jobs, Flash animation design, non web digital design and development (such as DVD production), or general website hosting, maintenance and support.

In all cases, Link works to develop long term relationships with our clients by providing ongoing consultation and expert services which ensure their online presence remains active and appropriate over time. We consider ourselves very much a production team, and identify our clients as a vital member of this collaboration.

Whatever the project, whatever the scope, we are consistently guided by our interest in improving your business processes and, as a project progresses, we may at various times consider strategic matters such as: online product development, Search Engine Optimisation, and marketing.