InTrend

inTREND is an online profile management tool designed to help you proactively monitor and direct your online reputation.

Reputation management – Top 10 threats

Additional to online security concerns and cyber-crime there lurks, within the rich tapestry of the online world, less sinister, but equally alarming, pitfalls and dangers that could negatively impact your business. Here are the top ten threats to your online reputation:

1. Inaccurate reporting
2. Failure to identify negative online influences
3. Failure to recognise readership and value of unsanctioned online reporting
4. Failure to contribute to the wider online communities to which your stakeholders belong
5. Failure to attempt healthy relationships within negative circles
6. Failure to predict and proactively approach, through online channels, potential negativity likely to result from a damaging incident, new business activity or business driven event
7. Failure to respond to advances in technology
8. Failure to accurately maintain and update an organisations own online representations
9. Ill conceived, or poorly received, online marketing campaigns
10. Lack of a dedicated approach to an online reputation management contingency plan

Aside from inaccurate reporting, every one of these threats is the sole responsibility of the individual company, however, inTREND can be engaged to identify your company’s standing in relation to each of these threats and to work with you to better position your brand across a broad cross section of online communicative tools. Visit the website for more, www.intrend.com.au.